BRANDING | STYLE GUIDE
Cancer Fighters
Transitioned the branding for a nationwide cancer support community to merge with its new parent organization
Integrated the community with the parent brand by refreshing the logo
Strengthened the brand by developing a comprehensive style guide
Worked directly with stakeholders, including the program director and other marketing teams
Style Guide
The guide addressed concerns about and clarified ways to maintain consistency while aligning with the parent brand, including emphasis on the do’s and don’ts of logo usage.
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Cancer Fighters
Cancer support community at City of Hope — BRANDING, STYLE GUIDE
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Enhance Your Wellness
Wellness program and campaign at City of Hope — BRANDING, STYLE GUIDE
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Spirit of Life Gala (Fellowes Brands)
Philanthropy event, presenting sponsor Fellowes Brands — ART DIRECTION, PRODUCTION
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Reading Rainbow
Children’s education platform (renamed Skybrary) — WEB DESIGN, PRINT DESIGN, ICONS
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Rawnola
Granola bar by Earthling Organics — ART DIRECTION, PACKAGING
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City of Hope
Nonprofit cancer hospital and research institute — BRANDING, PROJECT MANAGEMENT
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Children's Cancer Center
Pediatrics department at City of Hope — BRANDING, ART DIRECTION
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Celebrate Life
Multi-city event by City of Hope — ART DIRECTION, STYLE GUIDE
